DPDP Consent Withdrawal: Test the Complete Workflow
Follow a withdrawn marketing choice from your app to the email tool. Record the change, check failed updates and test the result.
Follow the changed choice through every system
- When a person withdraws consent, identify the purpose affected and the systems using that consent.
- For example, a marketing opt-out may need to reach your app, customer database and email tool. Test that path with a fictional account.
A practical test for marketing messages
| Step | What to do | Record to keep |
|---|---|---|
| 1. Receive | Use the normal opt-out route. Identify the account and marketing choice. | Request time and the choice affected. |
| 2. Review | Ask the legal owner about any data use required or allowed by law. | The purpose, decision and legal basis for keeping or using a record. |
| 3. Update | Pass the change to the customer database and messaging vendors. | The result returned by each system. |
| 4. Test | Check scheduled campaigns. Pause a connection and test how a failed update is handled. | Alerts, retries and the person responsible for fixing failures. |
| 5. Close | Confirm completed actions and send the appropriate response. | The result and any open issues. |
Keep separate uses clear
- A customer may stop promotional messages while continuing to use the service. Review account servicing and marketing as separate purposes.
- Ask which records need deletion and which must be kept under an applicable law. Record the reason and the action for each system.
Legal source for this review
- Section 6 of the DPDP Act and commencement schedule covers withdrawal and the resulting duties. Those provisions have phased start dates.
- Have the legal owner confirm the applicable dates and any allowed continued processing. The steps here are a suggested test for your team.
Use failures to define the next work
- Show the failed steps to your software supplier or implementation team.
- Ask for a named owner, a fix and a repeat test. Keep the results with the original request.
Sources and related guides
Frequently Asked Questions
What should a withdrawal test cover?
Follow the request into each system and vendor that uses the choice. Check failed updates and scheduled campaigns. Save the decisions, actions and test results.
Does withdrawal mean deleting every record immediately?
Ask your legal adviser which uses must stop and which records the law allows or requires you to use or keep. Record the reason and action for each system.
What happens if a vendor update fails?
Name someone to fix the failed update. Pass it to the agreed contact if needed, repeat the test and save the result.
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